We at Cholestech and our affiliated companies ("Cholestech") are committed to respecting your online privacy and recognize your need for appropriate protection and management of any Personal Information you share with us.

Cholestech has established this Online Privacy Policy so that you can understand how we use and protect your Personal Information.

Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a home or other physical address, an e-mail address or other contact information, whether at work or at home. In general, you can visit Cholestech's web pages without telling us who you are or revealing any Personal Information about yourself. If you decide to register with Cholestech on the web, or participate in surveys electronically, we may ask you to provide Personal Information.

Notice and Disclosure

Cholestech collects and uses your Personal Information to administer our web site and provide you with the best possible service. We use your Personal Information to send you information about Cholestech, and to tailor your visit to our site and enhance your online experience.

Third parties provide certain services available on Cholestech.com on Cholestech's behalf. Cholestech may provide information, including Personal Information, that Cholestech collects on the web to third party service providers to help us deliver programs, products, information and services. Service providers are also an important means by which Cholestech maintains its web site and mailing lists. These third party service providers are obligated to protect your Personal Information on Cholestech's behalf, and to comply with this Online Privacy Policy.

We may also provide Personal Information to our business partners who may have products and services that may be of interest to you, and who may use your Personal Information for marketing purposes.

If you choose to provide us with your Personal Information on the web, we may transfer that Personal Information within Cholestech, across borders and from your country to other countries around the world. If you are subject to the European Union Data Protection Directive, laws implementing the Directive, or similar laws, you hereby freely consent to the transfer of your Personal Information outside of the European Union to the United States and other countries and to the use of your Personal Information by Cholestech as described in this Online Privacy Policy.

Cholestech will only transfer your Personal Information without your consent to third parties who are not bound to act on Cholestech's behalf if such transfer is legally required, if necessary to protect the rights, property, or personal safety of Cholestech, its customers and/or the public, or to Cholestech's successors-in-interest.

Choice

You may choose whether or not to provide Personal Information to Cholestech. If you choose not to provide the Personal Information we request, you can still visit most of Cholestech's web sites, but you may be unable to access certain options, offers and services that involve our interaction with you.

When we collect your Personal Information, we will provide a means for you to opt-out of Cholestech's sharing your Personal Information with our business partners, and/or Cholestech's use of your Personal Information for Cholestech's marketing purposes.

Security

Cholestech is committed to maintaining the security of your Personal Information, and we take reasonable and appropriate precautions to protect the Personal Information that you share with us from unauthorized access, disclosure, alteration or destruction.

Cookies and Other Tracking Technologies

Some of our web pages utilize "cookies" and other tracking technologies. A "cookie" is a small text file that may be used, for example, to collect information about web site activity. Some cookies and other technologies may serve to recall Personal Information previously indicated by a web user. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them.

You may set most browsers to notify you if you receive a cookie or you may choose to block cookies with your browser, but please note that if you choose to erase or block your cookies, you will need to re-enter your original user ID and password to gain access to certain parts of the web site.

Tracking technologies may record information such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; clickstream patterns; and dates and times that our site is accessed. Our use of cookies and other tracking technologies allows us to improve our web site and your web experience. We may also analyze information that does not contain Personal Information for trends and statistics.

Access/Accuracy

Cholestech is likewise committed to maintaining the accuracy of your Personal Information. You may view your Personal Information by calling 800.733.0404 (510.732.7200) and asking for a copy. Should you discover inaccuracies in your Personal Information, or if you merely wish to update your Personal Information, you may do so by contacting us at 800.733.0404 (510.732.7200), or you may send corrections and updates to ctec_support@cholestech.com. You may also contact us to request that we delete your Personal Information from any Cholestech database.

Your Consent

By using this web site, you consent to the terms of our Online Privacy Policy and to Cholestech's processing of Personal Information for the purposes given above.

Changes

Cholestech may from time to time update this Online Privacy Policy, and the date of any revisions will be stated at the top of this web page. If we make any material changes to this Online Privacy Policy, we will notify you and, at your request, Cholestech will delete your Personal Information. If you have any comments or questions about this Online Privacy Policy, the practices of this site, or your dealings with this web site, please email us at ctec_support@cholestech.com.

This privacy policy governs Cholestech's use of personal information collected on the Cholestech.com website only, and may differ from Cholestech's privacy policies governing the use of personal information collected through other media.